Lucerne Old Town

STORIES WORTH TELLING

Journalists, photographers and creators — you’re in the right place

Small Capsules.
Big Story.

We built the first capsule hotel in Switzerland, and 
then kept going. Five locations, 150,000 guests from over 190 countries, and a trademarked product designed 
and built here from scratch.

+
0

Nationalities
hosted

k+
0

Guests and
counting

0

Locations across
europe

%
0

lower CO2 per night

(DESNZ 2023; Furthr 2026)

As seen in...

media kit

everything you need to know

Logos, photography, press releases, and hotel brochures in one place. If you can’t find what you’re looking for, the press contact below will sort you out.

Capsule Hotel logo with bold purple wordmark and orange square icon, set on a cream scalloped badge.

Primary Logo

Guests high-five in vibrant lounge with bookshelves and board games at Capsule Hotel

LIFESTYLE PHOTOGRAPHY

Guest working on a laptop in a modern capsule with mountain mural at Capsule Hotel.

SWISS CAPSULE™

Capsule Hotel team of four standing in a bright modern atrium, smiling in smart-casual attire.

Management Team

Capsule Hotel logo with bold purple wordmark and orange square icon, set on a cream scalloped badge.

press release

Capsule Hotel logo with bold purple wordmark and orange square icon, set on a cream scalloped badge.

press release Lucerne Old Town

Capsule dorm with modern design and mural art walls at Capsule Hotel Lucerne Old Town.

LUCERNE OLD TOWN

Guests relaxing in cozy lounge area with plants and seating, Capsule Hotel Alpine Garden Zurich Airport.

ZURICH AIRPORT

Capsule Hotel modern sleeping pod with white linens, light wood, and green forest mural on the ceiling and wall

Lucerne The Lab

Mathilde Armanet

Head of Marketing

PRESS CONTACT

A REAL PERSON WILL ANSWER

Reach out for interviews, hotel visits, or image requests. We read everything that comes in, and we reply to what we can genuinely help with.

Breakfast spread with pastries and coffee as guests snap a smartphone photo in the Capsule Hotel lounge.

THE CAPSULE
COLLECTIVE

YOU’RE The right person to tell the story

You make travel content because you genuinely can’t stop. You’ve built an audience that trusts your taste, watches what you post, and occasionally books a trip because of it. You care about where you stay: you want somewhere worth posting about, in a city worth exploring.

The Capsule Collective is for you. A small group of creators we work with each year, whose work is genuinely worth paying attention to, doing what they do best, in hotels worth making content about.

We review every application ourselves. There’s no algorithm doing it for us. Which means we’re picky, but we’re fair.

What's included:

A complimentary stay

At your chosen property, subject to availability

out of hours Access

Out of standard guest hours for shoots, where available

be part of something ongoing

We work with the same people more than once when there's a genuine fit

A dedicated contact

Someone who knows the hotel and the city

option to be featured across our channels

Always with your approval

THINK YOU’RE A GOOD FIT?

Tell us who you are and what you’d make. We review every application personally, and we only follow up when there’s a genuine match.

Capsule Hotel logo with bold purple wordmark and orange square icon, set on a cream scalloped badge.

I’ve looked at Capsule Hotel’s properties and content, and I understand what we’re about.

DJ in pink shirt mixing tracks in Capsule Hotel lounge, headphones on, laptop and decks set on crates, blue mural behind

OTHER
COLLABORATIONS

Not a content creator, but want 
to collaborate?

We work with DJs, musicians, artists, community organisers, and people who make interesting things happen. Our spaces are designed for connection and culture. If you have an idea that fits, we’d love to hear it.

DJ/Musician
visual artist
community organiser
band partnership
event host
something else

GET IN TOUCH

Join the club

Get exclusive offers, news and events straight to your inbox.

Capsule Hotel vibrant icons featuring luggage, toast, and hanger, representing travel and comfort.